More selected projects

Baby & Mum


We were approached by Boots to help them rebrand their Baby & Mum department, which included developing their existing visual assets to improve their product navigation and in-store communications. One area of focus was to enhance their existing photography which we did by creating a suite of category icons that could be used on their own or combined with the photography to make it more distinct. The work was summarised in a condensed principles booklet that could be used as a quick reference guide for implementing the concept.

Brand Identity, Brand Communications, Graphic Design, Print