Our brief was to create an accessible, friendly directory showcasing L’Oréal’s presence within education. The magazine highlights many of the key programs on offer, demonstrating that education doesn't have to happen in a classroom. C.O.D.E. (Creativity. Opportunity. Development. Education) aims to attract students as well as the more experienced stylists through price, as well as accessible locations. Above all, the directory needed to feel confident, fun and fashion conscious. The iconic cover creates real standout from other publications of its kind, and the paper stock and binding gives it a very accessible feel.