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DekaMarkt are the oldest supermarket chain in the Netherlands and as a family owned-business with over a hundred sites, one of the most successful and well-known. Twelve’s history of working in European retail, particularly in the Netherlands has made for a long-lasting partnership.

Our latest concept is based on putting the ‘Market’ back into DekaMarkt. This allowed the brand to talk about value, freshness and history with a genuine and ownable tone of voice. As DekaMarkt have their own farms, butcheries and bakeries this theme has fed into the store design which creates an intimate, warm and friendly space.

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