More selected projects

World of Food

The DekaMarkt ‘World of Food’ store in Marlo is a new concept for Holland’s oldest grocery chain. The 50K sq ft store has been designed to retain the successful ‘fresh market’ feel of the smaller format we developed for DekaMarkt in 2012.

Brand Communications, Interior Design


Taking influences from indoor markets around the world, the interior is punctuated and softened by the introduction of curved architectural features and mid-floor market ‘pavilions’. These circular counters are introduced at the entrance with a large, open plan kitchen producing sushi, freshly cooked meals, smoothies and juices – all of which can be taken home or eaten in the café.


A sense of authentic ‘organised chaos’ has been created throughout the store, specifically to bring to life the hero categories and new offers such as coffee roasting, butchers shop, specialist tea, fishmonger and ‘ACTIE’ value areas.