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We were asked to completely refresh this local ‘drugerie’ business, which had recently been bought by investors Goldman Sachs. With stores throughout Germany the chain was in need of modernisation. In a short, sharp brand reinvigoration process we touched on all parts of the design process including store design, a new brand identity, in-store communications and format proposition. After the refresh the business was successfully sold by Goldman Sachs. 

Brand Identity, Brand Communications, Interior Design