More selected projects

John Bell
& Croyden

John Bell & Croyden is a well established and respected pharmacy situated in Londons Wigmore Street. The pharmacy history dates back to 1798, and it was granted a Royal Warrant in 1909. Our brief was to modernise the environment and brand communications, whilst retaining the heritage of the brand and the store architecture. The new store design reflects JB&Cs stature as an internationally renowned pharmacy and has transformed it into a genuine healthcare destination.

Our store design was nominated and went on to win the prestigious 'Realys New Store of the Year Award' at the 2017 Retail Week Awards.

Brand Communications, Interior Design


A key part of our brief was to create a more contemporary brand proposition that underpinned the brand’s identity and built upon their expertise. Whilst the famous JB&C service is always taken seriously, the brand signage now has wit and a quintessential British character throughout. 


The space has also been designed to allow for convenient, intuitive shopping with discreet consultation areas and the grand pharmacy counter at its centre, whilst building upon the existing store architecture.