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Kitchen Plus

Kitchen Plus is the first kitchen showroom and superstore in Malaysia. Collaborating closely with our client, Federal Furniture, we defined the proposition and then developed the brand which included the name, identity, the environment and all the communications.

Brand Identity, Brand Communications, Interior Design


The 12,000sqft store in Kuala Lumpur is divided equally between a large kitchen showroom and a substantial fixture, fitting and accessory offer. This is supported by a centrally located design hub, which ensures that everyone in the broad customer profile can realise every detail of their ideal kitchen. 


The offer extends beyond the store with a Kitchen Plus fitting service that takes the headache out of coordinating specialist suppliers and trades.