The program is exclusively aimed at stylists with many years experience, to encourage them to be trained by the ‘H3 Creative Team’ so that they can pass on the knowledge they have gained and become ambassadors and experts in their field. To reflect this exclusivity, the design has been kept to two colours – black and gold – with distinctive abstract illustrations of hair used for section breaks, combined with stylish monotone photography. The book adopts the same format as the ID Artist as they will sit together and therefore needed to be considered as a set.