Sunday, 20th May 2012

Mi Casa

Project overview

Mi Casa Burritos is a new Mexican street food-inspired takeaway brand which has just launched at Victoria Station. Twelve created the name, branding, store environment and communications.

The humble burrito is the product at the heart of the offer supported by authentic sodas, Mexican coffees and Mexican beers. The environment reflects the fresh, hand prepared nature of the food with a natural earthy material palette punctuated by hits of colour and vibrancy. Similarly the graphic communication supports this through packaging, staff uniforms, cups and the burrito packaging.