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Pimlico, in the heart of London, showcases Sainsbury’s latest fresh food and takeaway offers. The front of store has been transformed into a multi-offered zone with pizza and hot food as well as sandwiches, healthy snacks and drinks. There is even more on offer for customers with Crussh and Sushi Gourmet concessions as well. Many areas of the store have been updated including the fresh food counters and Bakery.  

Brand Communications, Interior Design.


Recognising the heritage of the store, which was previously a Sainsbury’s Market, elements of the original store signage have been recycled and incorporated into the new signage elements giving the whole store a less corporate feel.

Sushi and deliSushi and deli
fruit and vegfruit and veg