Twelve StudioLive Well For Less

Live Well
For Less

To coincide with the launch of Sainsbury’s new brand expression ‘Live Well For Less’ we were asked to develop their new corporate typeface for all communications, including the brand expression. We collaborated with several typographers and worked closely with the Sainsbury’s Design team to deliver Sainsbury’s Slab, a modern display serif.

Brand Identity, Brand Communications, Print, Typography

The brand refresh created an opportunity to inject more personality into the brand. Working with their design team we developed the tone of voice, imagery and colour palette — which included updating the corporate orange. To summarise we created a ‘Bare Necessities’ quick reference guide for consistent onward application.

More selected projects

Gall & GallRetail Strategy

Tu Clothing x PartnersInterior Design

Dan Murphy’s The Cellar – Martin PlaceInterior Design / Brand Communications

Little DobbiesInterior & in-store communications

BWS – Bondi, SydneyInterior Design / Brand Communications

Woolworths Double Bay p.big { line-height: 1.5; } The latest iteration of Woolworths supermarket format. ⟶ In-store communications

Dobbies Foodhall p.big { line-height: 1.5; } Communications strategy & branding for Dobbies Foodhall. ⟶ Branding, Graphic communications

DekaMarkt 2.0 p.big { line-height: 1.5; } New store concept for family-owned Netherlands supermarket retailer. ⟶ In-store communications

Big W Town Hall p.big { line-height: 1.5; } Strategy & in-store communications for large format Australian value retailer. ⟶ Store communications, wayfinding

Rewe Express p.big { line-height: 1.5; } New convenience proposition & store concept for German retail giant. ⟶ Branding, Graphic communications, Environmental design

Dan Murphy’s Pop Up p.big { line-height: 1.5; } Dan Murphy’s presents Zero, a non-alcoholic pop up bar in Hampton, South Melbourne. ⟶ Branding, Graphic communications, Print, Interiors

Sainsbury’s Mansion House p.big { line-height: 1.5; } The latest iteration of Sainsbury’s convenience store offer, right in the heart of London. ⟶ Branding, Graphic communications, Interiors

Dan Murphy’s The Cellar p.big { line-height: 1.5; } A new store concept from Dan Murphy’s, offering a more premium customer experience. ⟶ Branding, Graphic communications, Print, Interiors

Dan Murphy’s South Melbourne p.big { line-height: 1.5; } Dan Murphy’s store of the future in South Melbourne. ⟶ Branding, Graphic communications, Print, Interiors

Dan Murphy’s Elanora Heights p.big { line-height: 1.5; } Dan Murphy’s new small format proposition at Elanora Heights, New South Wales. ⟶ Branding, Graphic communications, Print, Interiors

Sainsbury’s Woodhall Spa p.big { line-height: 1.5; } Brand new store in Woodhall Spa, Lincolnshire. ⟶ Branding, Graphic communications, Interiors

Woolworths Metro at Park Sydney p.big { line-height: 1.5; } The latest concept in the next generation of stores, Park Sydney focusses on a mission-based shopping experience. ⟶ Branding, Graphic communications, Print, Interiors

Dan Murphy’s Hawthorn East p.big { line-height: 1.5; } New concept store for Australian liquor brand Dan Murphy’s in Hawthorn East, Victoria. ⟶ Branding, Graphic communications, Print, Interiors

Etos – Wellbeing store p.big { line-height: 1.5; } New wellness store concept for Etos in the Netherlands. ⟶ Branding, Graphic communications, Print, Interiors

HMS Host – The Artisan p.big { line-height: 1.5; } New bar in the heart of Belfast City Airport, for HMS host. ⟶ Branding, Graphic communications, Print, Interiors

Boots No7 p.big { line-height: 1.5; } New display concept for Boots No7 flagship store in Covent Garden. ⟶ Branding, Graphic communications, Print, Interiors

Sainsbury’s Selly Oak p.big { line-height: 1.5; } A brand new store in Selly Oak, Birmingham. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Woolworths Metro at Pitt Street p.big { line-height: 1.5; } The latest in a series of next generation supermarkets for Woolworths. ⟶ Branding, Graphic communications, Print, Interiors

iflo p.big { line-height: 1.5; } Brand development for Travis Perkin’s own bathroom and sanitary product range. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Woolworths Marrickville Metro p.big { line-height: 1.5; } Next generation store design in Sydney, Australia. ⟶ Branding, Graphic communications, Print, Interiors

HMS Host – Nordic Kitchen p.big { line-height: 1.5; } A new food and drink offer for Skavsta Airport in Stockholm. ⟶ Branding, Graphic communications, Print, Interiors

Lloyds Apotek Pilot stores for European pharmacy chain. ⟶ Branding, Graphic communications, Print, Interiors

Walsingham Farm Shops p.big { line-height: 1.5; } The creation of a new brand platform and assets for a Norfolk-based food retailer. ⟶ Branding, Graphic communications, Print, Interiors, Websites

The Kitchen by Woolworths p.big { line-height: 1.5; } New wellness concept store by Woolworths in Double Bay, Sydney. ⟶ Branding, Graphic communications, Print, Interiors

The Lion and Antelope p.big { line-height: 1.5; } Brand creation and environmental design for a contemporary bar and restaurant in the heart of Manchester airport’s bustling Terminal 3. ⟶ Branding, Graphic communications, Print,

Seen PR p.big { line-height: 1.5; } Website design and build for a multi-disciplinary beauty focused PR company. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Sainsbury’s p.big { line-height: 1.5; } A detailed look at our ongoing work for one of the UK’s oldest supermarket brands. ⟶ Branding, Graphic communications, Print,

Sainsbury’s Pimlico p.big { line-height: 1.5; } New takeaway and fresh food focused store in the heart of London. ⟶ Branding, Graphic communications, Print, Interiors, Websites

John Bell & Croyden p.big { line-height: 1.5; } Brand and environmental refresh of London’s famous pharmacy on Wigmore Street. ⟶ Branding, Graphic communications, Print,

Hai Street Kitchen p.big { line-height: 1.5; } New brand and store concept for a Japanese inspired food retailer. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Nine Elms p.big { line-height: 1.5; } Sainsbury's London flagship with integrated Argos and Habitat offer. ⟶ Branding, Graphic communications, Print,

British Library p.big { line-height: 1.5; } Branding and environmental design for an exhibition showcasing propaganda.

Campion Capital p.big { line-height: 1.5; } Brand refresh and website design for a specialist investment business.

Pioneer Square p.big { line-height: 1.5; } Brand identity and way finding system for Bicester Village.

Freebird Burritos p.big { line-height: 1.5; } Brand refresh and shop design for an ambitious brand looking to expand their offer.

Revlon p.big { line-height: 1.5; } Assorted press releases and literature to promote the brands latest products.

Twelve is 5 p.big { line-height: 1.5; } Playful identity and collateral to celebrate our 5th birthday.

Boots p.big { line-height: 1.5; } New branding and guidelines for Boots’ Mother & Baby department.

A Taste for Travel p.big { line-height: 1.5; } A large format brand book to present and promote SSP’s credentials.

Flutes p.big { line-height: 1.5; } New luxury champagne bar concept for Dublin’s Terminal 2 airport.

Apostle p.big { line-height: 1.5; } Brand creation and e-commerce website for an online start up skincare retailer.

Waterstone’s p.big { line-height: 1.5; } Various creative projects including store design and events branding.

Caffè Ritazza p.big { line-height: 1.5; } Brand and interior refresh for this popular food and beverage offer at Manchester Airport.

Waterstone’s p.big { line-height: 1.5; } Waterstone’s seasonal and promotional campaigns for the UK’s biggest book retailer.

Lutron Lighting p.big { line-height: 1.5; } Promotional brand and product presentation pack for global lighting manufacturer.

Nuffield Health p.big { line-height: 1.5; } Redesign of all brand collateral following a business merger with a chain of gyms.

Ihr Platz p.big { line-height: 1.5; } Brand development and store design for a German health and wellbeing retailer.

Tampopo p.big { line-height: 1.5; } Brand communications for a Pan-Asian restaurant chain.

Maplin Electronics p.big { line-height: 1.5; } Brand identity and store design refresh for one of the countries leading electronic retailers.

Trend Reports p.big { line-height: 1.5; } Design for ongoing trend publications, promoting the most suitable products for achieving ‘the look’. ⟶ Branding, Graphic communications, Print, Interiors, Websites

London Fashion Week p.big { line-height: 1.5; } Brand and collateral design for a promotional ‘Survival Kit’ to increase press awareness at London Fashion Week. ⟶ Branding, Graphic communications, Print, Interiors, Websites

ID Artist p.big { line-height: 1.5; } An inspirational notebook and events calendar designed to help young stylists at the beginning of their careers. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Hair By p.big { line-height: 1.5; } Working collaboratively, we developed the ‘Hair by’ concept – emphasising the message that LP ‘own’ the leading hair styles and trends at the forefront of fashion. ⟶ Branding, Graphic communications, Interior design, Print,

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Mi Casa Burritos p.big { line-height: 1.5; } New Mexican takeaway food concept rolled out across rail stations nationwide. ⟶ Branding, Graphic communications, Print,

The Grain Loft p.big { line-height: 1.5; } A new airside food and drinks offer for Manchester Airport’s Terminal 1. ⟶ Branding, Graphic communications, Print,

Nam-po p.big { line-height: 1.5; } Brand creation and environmental design for an Asian fast food concept. ⟶ Branding, Graphic communications, Print,

Breadbox p.big { line-height: 1.5; } A new, takeaway sandwich concept focused on a simple offer at a great price. ⟶ Branding, Graphic communications, Print,

Delice de France p.big { line-height: 1.5; } Brand evolution of this well established takeaway food and drinks offer. ⟶ Branding, Graphic communications, Print,

The Saltaire p.big { line-height: 1.5; } A new eatery for Leeds Bradford International airport. ⟶ Branding, Graphic communications, Print,

Recent Projects⟶

Albert Heijn p.big { line-height: 1.5; } New store concept to help deliver the Dutch supermarket retailers ‘XL’ proposition. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Nine Elms p.big { line-height: 1.5; } Sainsbury's London flagship with integrated Argos and Habitat offer. ⟶ Branding, Graphic communications, Print,

Merry Christmas From Twelve p.big { line-height: 1.5; } A very Merry Christmas and best wishes for 2018 from all of us here at Twelve. ⟶ Branding, Graphic communications, Print, Interiors

Alnylam p.big { line-height: 1.5; } Environmental branding for a US Pharmaceuticals business expanding into the UK. ⟶ Branding, Graphic communications, Print,

University Roadshow p.big { line-height: 1.5; } A series of themed events to engage and educate staff on building customer relationships and increasing sales. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Center Parcs p.big { line-height: 1.5; } The creation of three new offers for this family-focused leisure destination. ⟶ Branding, Graphic communications, Print,

World of Food 2.0 p.big { line-height: 1.5; } The Vlijtseweg store celebrates the latest iteration of the ‘fresh market’ concept. ⟶ Branding, Graphic communications, Print,

World of Food p.big { line-height: 1.5; } A new look and feel for DekaMarkt's large format concept store. ⟶ Branding, Graphic communications, Print,

Deka In Print p.big { line-height: 1.5; } A new look and feel for DekaMarkt’s lifestyle magazine and weekly promotional leaflet. ⟶ Branding, Graphic communications, Print,

Deka Vers p.big { line-height: 1.5; } New branding and proposition for Deka’s convenience offer. ⟶ Branding, Graphic communications, Print,

Estella p.big { line-height: 1.5; } Award-winning brand and store design for a German cookware business. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Knauber p.big { line-height: 1.5; } Environment and communications development for a popular German DIY chain. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Emma Bridgewater p.big { line-height: 1.5; } New store concept for this much loved British pottery and gifting brand. ⟶ Branding, Graphic communications, Print, Interiors, Websites

Gall & Gall
Retail Strategy

Tu Clothing x Partners
Interior Design

Dan Murphy’s The Cellar – Martin Place
Interior Design / Brand Communications

Little Dobbies
Interior & in-store communications

BWS – Bondi, Sydney
Interior Design / Brand Communications

Woolworths Double Bay

The latest iteration of Woolworths supermarket format.

⟶
In-store communications

Dobbies Foodhall

Communications strategy & branding for Dobbies Foodhall.

⟶
Branding, Graphic communications

DekaMarkt 2.0

New store concept for family-owned Netherlands supermarket retailer.

⟶
In-store communications

Big W Town Hall

Strategy & in-store communications for large format Australian value retailer.

⟶
Store communications, wayfinding

Rewe Express

New convenience proposition & store concept for German retail giant.

⟶
Branding, Graphic communications, Environmental design

Dan Murphy’s Pop Up

Dan Murphy’s presents Zero, a non-alcoholic pop up bar in Hampton, South Melbourne.

⟶
Branding, Graphic communications, Print, Interiors

Sainsbury’s Mansion House

The latest iteration of Sainsbury’s convenience store offer, right in the heart of London.

⟶
Branding, Graphic communications, Interiors

Dan Murphy’s The Cellar

A new store concept from Dan Murphy’s, offering a more premium customer experience.

⟶
Branding, Graphic communications, Print, Interiors

Dan Murphy’s South Melbourne

Dan Murphy’s store of the future in South Melbourne.

⟶
Branding, Graphic communications, Print, Interiors

Dan Murphy’s Elanora Heights

Dan Murphy’s new small format proposition at Elanora Heights, New South Wales.

⟶
Branding, Graphic communications, Print, Interiors

Sainsbury’s Woodhall Spa

Brand new store in Woodhall Spa, Lincolnshire.

⟶
Branding, Graphic communications, Interiors

Woolworths Metro at Park Sydney

The latest concept in the next generation of stores, Park Sydney focusses on a mission-based shopping experience.

⟶
Branding, Graphic communications, Print, Interiors

Dan Murphy’s Hawthorn East

New concept store for Australian liquor brand Dan Murphy’s in Hawthorn East, Victoria.

⟶
Branding, Graphic communications, Print, Interiors

Etos – Wellbeing store

New wellness store concept for Etos in the Netherlands.

⟶
Branding, Graphic communications, Print, Interiors

HMS Host – The Artisan

New bar in the heart of Belfast City Airport, for HMS host.

⟶
Branding, Graphic communications, Print, Interiors

Boots No7

New display concept for Boots No7 flagship store in Covent Garden.

⟶
Branding, Graphic communications, Print, Interiors

Sainsbury’s Selly Oak

A brand new store in Selly Oak, Birmingham.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Woolworths Metro at Pitt Street

The latest in a series of next generation supermarkets for Woolworths.

⟶
Branding, Graphic communications, Print, Interiors

iflo

Brand development for Travis Perkin’s own bathroom and sanitary product range.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Woolworths Marrickville Metro

Next generation store design in Sydney, Australia.

⟶
Branding, Graphic communications, Print, Interiors

HMS Host – Nordic Kitchen

A new food and drink offer for Skavsta Airport in Stockholm.

⟶
Branding, Graphic communications, Print, Interiors

Lloyds Apotek

Pilot stores for European pharmacy chain.

⟶
Branding, Graphic communications, Print, Interiors

Walsingham Farm Shops

The creation of a new brand platform and assets for a Norfolk-based food retailer.

⟶
Branding, Graphic communications, Print, Interiors, Websites

The Kitchen by Woolworths

New wellness concept store by Woolworths in Double Bay, Sydney.

⟶
Branding, Graphic communications, Print, Interiors

The Lion and Antelope

Brand creation and environmental design for a contemporary bar and restaurant in the heart of Manchester airport’s bustling Terminal 3.

⟶
Branding, Graphic communications, Print,

Seen PR

Website design and build for a multi-disciplinary beauty focused PR company.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Sainsbury’s

A detailed look at our ongoing work for one of the UK’s oldest supermarket brands.

⟶
Branding, Graphic communications, Print,

Sainsbury’s Pimlico

New takeaway and fresh food focused store in the heart of London.

⟶
Branding, Graphic communications, Print, Interiors, Websites

John Bell & Croyden

Brand and environmental refresh of London’s famous pharmacy on Wigmore Street.

⟶
Branding, Graphic communications, Print,

Hai Street Kitchen

New brand and store concept for a Japanese inspired food retailer.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Nine Elms

Sainsbury's London flagship with integrated Argos and Habitat offer.

⟶
Branding, Graphic communications, Print,

British Library

Branding and environmental design for an exhibition showcasing propaganda.

Campion Capital

Brand refresh and website design for a specialist investment business.

Pioneer Square

Brand identity and way finding system for Bicester Village.

Freebird Burritos

Brand refresh and shop design for an ambitious brand looking to expand their offer.

Revlon

Assorted press releases and literature to promote the brands latest products.

Twelve is 5

Playful identity and collateral to celebrate our 5th birthday.

Boots

New branding and guidelines for Boots’ Mother & Baby department.

A Taste for Travel

A large format brand book to present and promote SSP’s credentials.

Flutes

New luxury champagne bar concept for Dublin’s Terminal 2 airport.

Apostle

Brand creation and e-commerce website for an online start up skincare retailer.

Waterstone’s

Various creative projects including store design and events branding.

Caffè Ritazza

Brand and interior refresh for this popular food and beverage offer at Manchester Airport.

Waterstone’s

Waterstone’s seasonal and promotional campaigns for the UK’s biggest book retailer.

Lutron Lighting

Promotional brand and product presentation pack for global lighting manufacturer.

Nuffield Health

Redesign of all brand collateral following a business merger with a chain of gyms.

Ihr Platz

Brand development and store design for a German health and wellbeing retailer.

Tampopo

Brand communications for a Pan-Asian restaurant chain.

Maplin Electronics

Brand identity and store design refresh for one of the countries leading electronic retailers.

Trend Reports

Design for ongoing trend publications, promoting the most suitable products for achieving ‘the look’.

⟶
Branding, Graphic communications, Print, Interiors, Websites

London Fashion Week

Brand and collateral design for a promotional ‘Survival Kit’ to increase press awareness at London Fashion Week.

⟶
Branding, Graphic communications, Print, Interiors, Websites

ID Artist

An inspirational notebook and events calendar designed to help young stylists at the beginning of their careers.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Hair By

Working collaboratively, we developed the ‘Hair by’ concept
– emphasising the message that LP ‘own’ the leading hair styles
and trends at the forefront of fashion.

⟶
Branding, Graphic communications, Interior design, Print,

test
test

Mi Casa Burritos

New Mexican takeaway food concept rolled out across rail stations nationwide.

⟶
Branding, Graphic communications, Print,

The Grain Loft

A new airside food and drinks offer for Manchester Airport’s Terminal 1.

⟶
Branding, Graphic communications, Print,

Nam-po

Brand creation and environmental design for an Asian fast food concept.

⟶
Branding, Graphic communications, Print,

Breadbox

A new, takeaway sandwich concept focused on a simple offer at a great price.

⟶
Branding, Graphic communications, Print,

Delice de France

Brand evolution of this well established takeaway food and drinks offer.

⟶
Branding, Graphic communications, Print,

The Saltaire

A new eatery for Leeds Bradford International airport.

⟶
Branding, Graphic communications, Print,

Recent Projects

⟶

Albert Heijn

New store concept to help deliver the Dutch supermarket retailers ‘XL’ proposition.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Nine Elms

Sainsbury's London flagship with integrated Argos and Habitat offer.

⟶
Branding, Graphic communications, Print,

Merry Christmas From Twelve

A very Merry Christmas and best wishes for 2018 from all of us here at Twelve.

⟶
Branding, Graphic communications, Print, Interiors

Alnylam

Environmental branding for a US Pharmaceuticals business expanding into the UK.

⟶
Branding, Graphic communications, Print,

University Roadshow

A series of themed events to engage and educate staff on building customer relationships and increasing sales.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Center Parcs

The creation of three new offers for this family-focused leisure destination.

⟶
Branding, Graphic communications, Print,

World of Food 2.0

The Vlijtseweg store celebrates the latest iteration of the ‘fresh market’ concept.

⟶
Branding, Graphic communications, Print,

World of Food

A new look and feel for DekaMarkt's large format concept store.

⟶
Branding, Graphic communications, Print,

Deka In Print

A new look and feel for DekaMarkt’s lifestyle magazine and
weekly promotional leaflet.

⟶
Branding, Graphic communications, Print,

Deka Vers

New branding and proposition for Deka’s convenience offer.

⟶
Branding, Graphic communications, Print,

Estella

Award-winning brand and store design for a German cookware business.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Knauber

Environment and communications development for a popular German DIY chain.

⟶
Branding, Graphic communications, Print, Interiors, Websites

Emma Bridgewater

New store concept for this much loved British pottery and gifting brand.

⟶
Branding, Graphic communications, Print, Interiors, Websites

SSP

A showcase of our work for ‘The Food Travel Experts’.

⟶
Branding, Graphic communications, Print,