More selected projects

Sainsbury's
Selly Oak

On 21st November 2018 Sainsbury’s opened their fantastic new store in Selly Oak Birmingham. Sainsbury’s describe this as an ‘experimental store’, this store is full of innovation and is a hybrid between a conventional supermarket and a department store.

Brand Communications, Interior Design, Illustration

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Once the shopping is finished customers can either pick up hot food or drinks at the takeaway island or relax with a glass of wine at one of the many food offers in the Food Market.

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Many of the traditional categories such as Beauty have had a radical overhaul while new ones such as Wellness have been introduced.

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There are a host of food and non food partners to give the broadest offer to customers and even an Oasis concession along side the refreshed Clothing department. Argos and habitat have been integrated into the non food world to deliver a seamless shopping experience.

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