Tu Clothing x Brands
at Sainsbury's

Another great collaboration with Sainsbury's for the Tu clothing x Brands launch!
 
Twelve’s brief was to create a supermarket clothing offer which brings to life the high-street fashion shopping experience – elevating Tu while giving new retail partners space to bring their brand’s style to a wider audience. So, we set out to achieve just that, by giving the customer more choice and convenience, in an engaging, multi-paced and easy-to-shop environment. 

Interior Design / Signage Principles / Fixture Development / Layout Principles/ Visual Merchandising

Layout and flow, landscaping, materiality, communications and lighting, were all considered, with department store cues for managing the ‘one shop – multiple brands’ offer.

We amplified the stand-out for the Sainsbury’s own-brand ranges for better synergy with partner brands, including online retailer Sosandar and smaller, complementary players in partywear, activewear and plus size brands.
 
Working closely with Sainsbury’s internal teams throughout, we developed a blueprint for onward rollout.